Kyary Pamyu Pamyu: the kawaii J-pop queen

Kyary Pamyu Pamyu: the kawaii J-pop queen

Kyary Pamyu Pamyu: the kawaii J-pop queen 1920 1080 Michaël da Silva Paternoster

Kyary Pamyu Pamyu is the most famous Japanese pop star in her country and abroad in recent years. She became the figurehead of kawaii pop culture by incorporating her offbeat universe on the edge of trash.

Kyary Pamyu Pamyu, the muse of Yasutaka Nakata

Kyary Pamyu Pamyu, whose real name is Kiriko Takemura, is a Japanese singer and model who monopolize media for five years now. This young Japanese woman became known internationally since the release of her first single “Pon Pon Pon” produced by the mammoth Yasutaka Nakata.

This renowned DJ led all titles of the Kyary Pamyu Pamyu‘s first EP: “Moshi Moshi Harajuku”, but also of all the albums that followed: “Pamyu Pamyu Revolution”, “Nanda Collection” and “Pika Pika Fantajin”. The mark of the one who also produced Perfume or Meg is not for nothing in the imminent success of the Harajuku icon. Thereby, we cannot summarize the celebrity of Kyary Pamyu Pamyu with the presence of this producer.

The kawaii and trash universe of Kyary Pamyu Pamyu

Kyary Pamyu Pamyu uses and abuses of cute visual elements, the very principle of kawaii culture she defends. Her videos, her outfits, her dancers, its derivative products … Everything is cute in the world of this Japanese singer. Paradoxically, she also likes to use the most distressing things like eyeballs, monsters or aliens to divert them in kawaii elements of her mythology.

Her international success has made Kyary Pamyu Pamyu the main ambassador of Harajuku, which is famous for its kawaii pop culture. She has also had a major influence on this same culture by integrating its more glaucous or gory elements that are inherently in contradiction with this cute imagery, but that now constitute the elements that are commonly found on outfits of Japanese girls that haunt this district of Tokyo.

Kyary Pamyu Pamyu is often compared to Lady Gaga for her extravagant outfits that are the cornerstone of her universe. Indeed, she is a model before being a singer, but the public tends to forget more and more about it as she monopolizes the charts at each of her new albums or singles releases.

A childish musical style

Despite its somewhat shabby references, the universe of Kyary Pamyu Pamyu remains kawaii. This transpires in her music that is very childish.

Indeed, the diction of the young artist is similar to a little girl singing with the falsehoods that go naturally with. The words are there to accentuate this feeling, since Kyary Pamyu Pamyu uses quite regularly childish vocabulary and onomatopaeia in her lyrics. Thus, she remains faithful to the universe she continues to develop.

Regarding the music, Yasutaka Nakata compose Kyary Pamyu Pamyu‘s tracks by mixing electronic music and pop. He constantly use this kind of mixture since it is also the recipe for the music of his own band Capsule or other artists that he produces, as Perfume or Natsume Mito.

Kyary Pamyu Pamyu, a brand image

Kyary Pamyu Pamyu attracts many brands with her offbeat universe and her success beyond the borders of the Japanese archipelago. Just turn on the TV in Japan and wait for the first commercial break to notice it: Kyary Pamyu Pamyu is everywhere! In magazines, on subway posters … Everyone knows her!

Her success does not seem to falter since several new commercials using her image are released every week. The compilation of 43 minutes of advertising above is there to prove it.

If you go to Japan, you have no chance to miss the Kyary Pamyu Pamyu phenomenon, which modernized Japanese popular culture but still contributes to popularize it throughout the world.

Michaël da Silva Paternoster

I’m a French guy living in Tokyo, where I work as a digital marketing manager and consultant for several years now. I’ve decided to share my travel recommendations and various tips to help people settle in Japan.

All stories by : Michaël da Silva Paternoster